Advance

Give your puppy or kitten their best start in life

ADVANCE™ Puppy and Kitten food is ideal for young mouths to eat and growing bodies to digest.

Learn more
Advance

Give your puppy or kitten their best start in life

ADVANCE™ Puppy and Kitten food is ideal for young mouths to eat and growing bodies to digest.

Learn more
FEATURED PRODUCTS

Congratulations on your new family member!

With their energy and enthusiasm, a puppy or kitten brings a wealth of love to a home. Feeding your newest family member a diet tailored to their needs is critical during this time. The ADVANCE™ range includes products designed to meet the needs of small, medium and large breed puppies, as well as kittens.

View the range

All Guide Dog puppies are fed ADVANCE™

We're proud feed every Guide Dog puppy in training. Since 2004, ADVANCE™ has partnered with Guide Dogs Australia to raise the next generation of Guide Dogs and improve lives for those who need it most.

Super premium nutrition for growing bodies

Kibble TechnologyKibble Technology

Natural Colostrum
Helps defend against digestive upsets.

Tartar Reduction FormulaTartar Reduction Formula

Omega 3 DHA and Choline
Supports healthy brain and vision development to help encourage learning.

Natural Plant ExtractNatural Plant Extract

Antioxidant Vitamins
Supports a pet's natural defences.

What is rehydratable kibble?

ADVANCE™ Kitten and Small Breed Puppy dry food is rehydratable. This means it can be softened in warm water, making it easier for young mouths to eat, and helping young kittens and puppies transition to dry food.


"Puppies that easily maintain ideal weight, have bright eyes, shiny coats and boundless energy are just some of the reasons we recommend that our puppy buyers continue to feed the fabulous range of ADVANCE™ has to offer."


BEN & HOLLIE C.



"With ADVANCE™, you know your dog is always receiving the best in locally made Australian petfood, designed and manufactured with the very best ingredients and nutritional knowledge."


JIM & LYNDALL B.

"Our boy loved the biscuits and being a fast eater the larger biscuits made him slow down as he needed to chew them more. I can see they have a good amount of fat in the biscuits which don’t make them so dry and should give him a shiny coat. The smell is not strong and the bag has a good zip lock to close it up. They are a good size to have as a treat when out doing training. A handful in a bag goes a long way and he was excited to know they were the treats being used. My boy gets loose motions easily if food not right for him but no loose motions with these biscuits. Being a Weimaraner he has a nose that knows and he was looking for every biscuit knocked out of his bowl."


GISELLE


"Loved the pouches, easy to store and open. My cat had no hesitations trying Advance™ Adult Ocean Fish and ate it willingly very quickly. Very impressed as my cat can usually be a bit fussy!"


KATIE

"My dog loves the Advance™ dry chicken dog food. She gets so excited when she hears the package russle. The kibble is the perfect size & the food has a pleasant smell. Packaging is easy to read & stage of dog quick for the eye to read when choosing the right food. Definitely would recommend Advance™ dog food."


ALEXANDRA